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Instrumental Touch

Agency Network: 
Published/Aired: 
May 2013

Description

The campaign equates faucets to instruments and uses music to tell the story of the faucet’s reliable, precise control.

To demonstrate the concept of Touch2O faucets as precisely tuned instruments, we collaborated with Glenn Kotche, drummer from the Grammy Award winning band Wilco, and a world-renowned percussionist and composer in his own right.

Glenn used his knowledge of experimental percussion to recreate the American Motown classic, “Reach Out, I’ll Be There” using only Touch2O faucets and their water hitting various kitchen and bathroom items. He spent a day at Delta’s Dream2O Showroom in Chicago experimenting and recording the individual and specific notes needed to recreate the song.

Film advertisement created by Leo Burnett, United States for Delta Faucet, within the category: House, Garden.

Advertising Agency: Leo Burnett, Chicago, USA
Chief Creative Officer: Susan Credle
Executive Creative Director: Charley Wickman
Creative Director: Jo Shoesmith
Associate Creative Director / Art Director: Greg Nobles
Associate Creative Director / Copywriter: Brooke Anderson
Account Director: Cindy Blikre
Account Supervisor: Jennifer Kalseim
Executive Producer: Tom Keramidas
Producers: Rod Wilson, Matthew Scoville
Music Director: Gabe McDonough
Production Company: Furlined
Director: Stuart Parr
Editorial: Final Cut
Editor: Adrianna Tomasetting
Director of Photography: Max Goldman
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Highest Rated

chloemariebenson's picture

Okay. This is AWESOME. Aside from all of the wonderful stuff this man is doing, how cute are those red strainers!!! Yes, the Delta product is nice too. But I need to find me one of those strainers!!!

chloemariebenson
Activity Score 2
General Manager
kleenex's picture

nice ad.

kleenex
Activity Score 58793
Web Designer/Developer
chloemariebenson's picture

Okay. This is AWESOME. Aside from all of the wonderful stuff this man is doing, how cute are those red strainers!!! Yes, the Delta product is nice too. But I need to find me one of those strainers!!!

chloemariebenson
Activity Score 2
General Manager
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