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Drive Like Mom is Beside

Agency Network: 
Published/Aired: 
November 2018

Description

Delimobil (Share-a-car) is one of the biggest car-sharing companies in Russia. The campaign was made to make drivers reconsider the way they drive.

To teach them drive safely, we used the most scary argument for them – their moms.

Film advertisement created by BBDO, Russia for Delimobil, within the category: Automotive.

Advertising Agency: MORE (BBDO Group), Moscow, Russia
Creative Directors: Maria Borzilova, Yaroslav Orlov
Art Directors: Dmitry Semenov, Alexander Alhimenkov
Additional Credits: STEREOTACTIC production
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kleenex's picture

I like it.

kleenex
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seferahmet's picture
seferahmet
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seferahmet's picture
seferahmet
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Art Director at havas istanbul
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