Why wait until it’s too late - Mark

Agency Network: 
February 2014


The most beautiful words are often spoken when somebody has past away. That's why DELA, a funeral insurance company started an initiative. Why wait until it's too late, say something wonderful today. This is the story of Marc who we helped to surprise his former hi school teacher with a speech that was broadcasted nation wide and was used as a commercial and a documentary to inspire others. The campaign won the Grand Prix in Cannes 2013 and this is one of the new stories.

Film advertisement created by Ogilvy, Netherlands for DELA, within the category: Finance.

Advertising Agency: Ogilvy & Mather Amsterdam, Netherlands
Creative Director: Darre van Dijk
Art Director: Darre van Dijk
Copywriters: Darre van Dijk, Piebe Piebenga
Additional credits: WE Film
Directors: Roel Welling, Joep van Osch
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Marcao's picture

Brilliant campaign and brand message. Clap, clap, clap.

Activity Score 3027
Copywriter at DDB Group Asia Pacific
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