The first meter

Agency Network: 
March 2017


Running is, above all, a battle with one’s inner self. Because we have a cold, because it’s raining, because we’re tired… endless excuses to not get off the sofa. Ultimately, the most difficult part of running is finding the determination to cross that first hurdle, that distance between ourselves and our shoes.

Emboldened with this argument, Kalenji wants to build itself as the champion of making running obtainable for everyone, with the idea that the Ekiden Run Activ user should feel empowered, encouraged, and should have that desire that motivates them to start again, to not give up.

Film advertisement created by Rosapark, France for Decathlon, within the category: Retail Services.

Advertising Agency: Rosapark, France
Co-founder: Jean-Patrick Chiquiar
Co-creators and Executive Creative Directors: Gilles Fichteberg, Jean-François Sacco
Managing Director: Sacha Lacroix
Creative Directors: Mark Forgan, Jamie Standen
Copywriter: Nicolas Gadesaude
Art Director: Julien Saurin
Strategic Planner: Alexandre Ribichesu
Account Managers: Victor Faubert, Adélaïde Destaillats
TV Production: Yaël Eligoulachvili, Juliette Vignerot Martin
Production: Sovage
Director: Ben Strebel
DOP: Benjamin Todd
Producer: Willy Morence
Sound: Les Kouz
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sergio.lacueva's picture

End frame would make for a good Print Ad

Activity Score 2
Creative Director at Ogilvy & Mather Cape Town
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