Anti-riot squad

Agency Network: 
September 2010


De Bijenkorf department store’s Three Days Sale is on the way. With even more name brands for crazy prices than ever before. So some extra precautionary measures have been put in place this year just to be on the safe side.

Music: Artist/Title: Massive Music

Film advertisement created by Selmore, Netherlands for De Bijenkorf, within the category: Retail Services.

Advertising Agency: Selmore, Amsterdam, The Netherlands
Creative Directors: Jakko Achterberg, Niels Westra
Art Director: Jakko Achterberg
Copywriter: Niels Westra
Agency Producer: Patrick Nelemans
Account Supervisor: Olivier Koning
Advertiser's Supervisors: Robert Bohemen, Eva Vermeulen, Bianca Koot
Account Managers: Rina Verweij, Mira Weijs
Planner: Otto Van Der Harst
Production Company: CZAR
Producer: Willem Bos
Director: Willem Gerritsen
Sound Design / Arrangement: The Ambassadors
Post Production: Baked Beans
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jackmancer2017's picture

It's good but the final shot is not as convincing as the buildup.

Ramezani's picture

Hahaha. Very Funny.!!! I like it.
Music cut at the end is not so good.

Activity Score 315
Art Director at Art Director
morse's picture

Nice ad, but I agree the end is cut a bit short.

Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

gon_enelcamino's picture


Activity Score 838
sirvan's picture

Wow… I REALLY want to love this. It is a fabulous idea, and the beginning is stellar. But, as others have said, I think the editing really fails here.

Right now this is GOOD. A little more care and it could've been AWESOME.

Activity Score 29856


"I love some things, and don't love some other things."

adsadsads's picture

Nicely crafted. I like the emotion of it. Great.

Activity Score 130
CommandZ's picture

Really nice build and twist at the end. Yes, better work in post would of really sold it.

Activity Score 2515
Creative Director
krautland's picture

this is interesting but not memorable.

Activity Score 3212
Art Director at erm... no calls please.
bad copy's picture

harvey nichols...

bad copy
Activity Score 808
Cesar Hector's picture

I think it's great for the turnaround at the end, it's amazing how it came to be a rollercoaster of emotions but still at the end they should've been more carefull about the shooting and the editing. I'll give it a 9 for the awsome idea.

Cesar Hector
Activity Score 217
Toulouse Lautrec
pez's picture

I think this is great.

Activity Score 1804
Creative Director
LeeMoh's picture

Gosh this is AmaziNg!

This is why I love advertising. Sometimes.

Activity Score 424
Guest's picture

amazing, fantastic, genial.

Guest's picture

Very Nice ad. Appreciated.


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