'I do.'

Agency Network: 
November 2021
De Beers: 'I do.'
De Beers: 'I do.'
De Beers Film Ad - 'I do.'
De Beers Film Ad - 'I do.'


The campaign is about expanding the meaning of the two iconic words ‘I do.’ in a powerful, authentic and unexpected way. ‘I do.’ embodies today’s new generation, committing not only to timeless wedding vows but also to all the things they believe in, expanding their meaning to stand for personal pledges of all kinds: to love, friendship, family, society, nature and more.

Advertising Agency: DDB PARIS, Paris, France
Production: Iconoclast
Sound Production: Ballad
Chief Creative Officer: Alexander Kalchev
Art Director: Ondine Simon
Copywriter: Lea Laurenza
Agency Supervisor: Xavier Mendiola
Account Team: Petya Borisova, Marina Kovalenko, Floriane Portaspana
Strategic Planner: Violette Van Den Berg
TV Producer & Art Buyer: Quentin Moenne Loccoz
Post-producer: Jérôme Deplatière
Print Producer: Christine Retaux
Chief Brand Officer De Beers: David Prager
Senior Vice President, Brand Marketing De Beers: Colby Shergalis
Senior Vice President, Global Marketing De Beers: Martha Velando
CEO De Beers Jewellers & De Beers Forevermark: Celine Assimon
Head Of Brand & Content, De Beers: Anouk Lange
Brand Manager, De Beers: Yvonne Evans
Director And Photographer: Jonas Lindstroem
Dop: Monika Lenczewska
Editor: Carla Luffe
Line Producer: Melodie Buchris
Producer: Jean Duhamel
Stylist: Joy Sinanian
Make Up Artist: Patrick Glatthaar
Hair Dresser: Edgar Venancio
Director And Photographer Brand Content: Emmanuel Giraud
Sound Producer: Gregers Maersk Moeller
Composers: Adrian Aurelius, Gregers Maersk Moeller, Lasser Aagaard
Sound Designers: Philip Nicolai Flindt, Adrian Aurelius
Final Mix: Adrian Aurelius
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