Guaranteed to Kill

Agency Network: 
September 2018


With mouse season on the horizon (November through March), Havas and d-CON have teamed up to take you into a fantastical world of mice from their point of view, where the baits are so delicious, they'll risk their lives for it.

Launching on September 20 via national syndication on TV and online, the campaign is the first to tout the newly reformulated d-CON bait since coming onto the market this month. Mice invasion generate lots of stress. The category historically focused on efficacy, but why does it matter if mice don’t want to eat it? Now d-Con is 10x tastier than the lead competitor.

Partnering with Emmy nominated animation directors Illogic to bring an elevated level of craft to the campaign, the spots are produced entirely with photo-real CGI, helping to bring our mouse and its household adventure to life.

Film advertisement created by Havas, United States for d-CON, within the category: House, Garden.

Advertising Agency: Havas, New York, USA
Chief Creative Officer: Harry Bernstein
Executive Creative Directors: Kim Baskinger, Pam Kim
Creative Directors: Tobias Carlson, Jonas Wittenmark
Senior Copywriter:Diana Castillo
Senior Art Director: Lia Khayami
Executive Producer / Production Lead: Jill Meschino
Junior Producer: Kathleen Canty
Director of Business Affairs: Cathy Pitegoff
Business Manager: Anne-Camille Charpié
Managing Director:Morgan Seamark
Group Account Director: Katy Milmoe
Account Director: Frances Durkes
Account Supervisor: Cherith MacRitchie
Production Consultants: Murphy Cobb & Associates
VP, Consulting Producer: Dan Dietchman
Senior Production Consultants: Terry Rust, Tim Speidel
Production Company: Blacklist
Directors: Illogic (at Wizz)
Managing Director: Adina Sales
Executive Producer: Andrew Linsk
Producer: Dorian Douglass
Wizz Producer: Matthieu Poirier
Telecine: The Mill
Artist: Fergus McCall
Music / Sound Design: Duotone Audio Group
Original Music: Brad Fischer
Executive Producer: Ross Hopman
Sound Design: Brian Deming
Audio Post Mix: Juan Aboites
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kleenex's picture

love the animation.

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