Agency Network: 
Published/Aired: 
November 2021

Description

Daring Foods, the leader in plant-based chicken whose mission is to rethink and replace the animal chicken from our food system, announced today the launch of their latest platform, Daring Moves. As a brand that's committed to taking on an outsized challenge and effecting positive change, Daring Moves is a way for the company to express its support for others doing the same across a wide variety of domains. The platform launches with Olympic Bronze Medalist and World Champion, Miles Chamley-Watson, a fencing athlete known for challenging the status quo in and outside of his sport. Additionally, Daring Moves showcases a cast of trailblazers and the nontraditional approaches they’re taking to leave the world better than they found it.

The centerpiece of the launch is a docu-style film and photo series featuring Miles Chamley-Watson. From challenging conventions in fencing to making moves in the fashion industry, Miles Chamley-Watson has consistently forged his own path in his career. This film is produced by Honor Society and directed by Molly Shiot, acclaimed director and creator of “The Unsung Heroines,” and the photos were shot by esteemed photographer Raven B Varona, who’s worked with the likes of Beyoncé and Nike.

Film advertisement created by Daring Foods, United States for Daring Foods, within the category: Food.

Advertising Agency: Daring Foods, New York, United States of America
Production Company: Honor Society
Editorial: BANDIT Edit
Audio Post: Mr. Bronx
Color: Framestore
Original Music: Lauren Culjak
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