Barkley creates an all-natural-but-completely-fake ‘superdrink’ for World Milk Day
Lately, we’ve become obsessed with health hacks and bottled bliss. We fund kickstarters, stalk juice bars, and can’t wait to Instagram ourselves cradling this week’s cold-pressed miracle. So, how do we get a generation that’s always on the hunt for the Next Big Thing to check out something already lurking in their fridge?
Enter Mülü, the superdrink of the future.
All-natural. Locally-sourced. Packed with protein. A nutritional powerhouse that’s engineered to power tomorrow’s thought-disruptors and paradigm-shifters. Mülü drops on June 1st with sleek packaging, a national online and video campaign, social platforms, and on-the-street brand ambassadors.
And the best part? It contains just one ingredient: Milk.
Film advertisement created by Barkley, United States for Dairy Farmers of America, within the category: Non-Alcoholic Drinks.
Executive Creative Director: Katy Hornaday
Creative Directors: Corey Favier, Jessica Walden, Spencer Bradham
Executive Producer: Melany Estfeld
Senior Art Director: Brandon Bennet
Senior Copywriter: Tia Nowack
Senior Designer: Scott Richards
Senior Producer:JP McIntosh
Digital Director: Dave Corner
Senior Interactive Designer: Tim Canton
Designer: Katie Grissum
EVP, Account: Brad Hanna
VP, Account: Courtney Shore
Account Director: Paddy Mangunta
Account Manager: Charlie Sciara
Strategist: Scott Roberts
Engagement Director: Bailey Grover
Media Planners: Jessica Cassin, Antonio Marquez
Production Company: Big Spoon Industries
Executive Producer: Craig Leffel
Line Producer: Tom Hipp
Project Manager: Laura Strugar
Photography: Travis Wears
Audio: John Blank
CGI Artist: Ray Olsen