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The cardboard box

Agency Network: 
Published/Aired: 
October 2010

Description

Film advertisement created by Publicis, France for Dacia, within the category: Automotive.

Advertising Agency: Publicis Conseil, Paris, France
Creative Directors: Olivier Altmann, Fabrice Delacourt, Olivier Desmettre
Art Director: Philippe Boucheron
Copywriter: Patrice Lucet
Director: Barcelo
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jackmancer2017's picture

It's not a video that'll go viral on the internet, but it's simple and still slighly entertaining and it gets it's selling point across really well.

jackmancer2017
JeffP's picture

Haha. Funny and applies to a real life situation. Good job.

JeffP
Activity Score 810
Marketing Manager at TomTom
LeeHarvey's picture

Yep, well done Publicis.

LeeHarvey
Activity Score 3045
Creative Director
RG's picture

Nothing to add. As brilliant as it can be. Well done.

RG
Activity Score 184
Copywriter |

RG

Guest's picture

Well is case is something typically Romanian, the actors were too serious and it missed the music. Dacia, a car for idiots?!

Guest
CuriousPencil's picture

Totally missing why they had to take it out of the box, so I'm not in this shared afterglow everyone seems to be enjoying. Anyone enlighten me?

CuriousPencil
Activity Score 4225
Copywriter
Jumo's picture

They take it out of the box because they think the box can't get inside the car.

Jumo
Activity Score 592
Art Director |

Jumo

CuriousPencil's picture

Thanks for the clarification Jumo, and guest. Makes it slightly better. I won't bother moaning about the box being the same size as the fridge then, that'd be petty.

CuriousPencil
Activity Score 4225
Copywriter
Guest's picture

They take it out of the box because they think the van is not big enough. but then, they show it´s actually big enough for the washing machine and te box, even if are separated.

excuse me about the grammar and/or spelling mistakes i´m not north american.

Guest
Guest's picture

you've got to be kidding.
you didn't get it?
wow

Guest
Guest's picture

I'm on the same boat with curious pencil

Guest
Girlfireice's picture

nicely done...

Girlfireice
Activity Score 254
Copywriter at Trainee
alexander_bickov's picture

I love ads without words.

alexander_bickov
Activity Score 3281
Brainsugar's picture

bravo les gars!

Brainsugar
Activity Score 1631
Copywriter
Guest's picture

Think outside the Box...

Guest
Guest's picture

THIS WAS A BORING.....

Guest
Ahmed Bahaa's picture

nice, like it

Ahmed Bahaa
Activity Score 408
Art Director at Saatchi & Saatchi |

Ahmed Bahaa
http://behance.net/bahaa

Oblabla's picture

I don't find it funny at all, but it gets its message clear though

Oblabla
Activity Score 298
copywriting trainee at Reputation/Publicis/Leo Burnett Copenhagen |

Oblabla.wordpress.com

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