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Campaign
Agency Network: 
Published/Aired: 
August 2011

Also From This Campaign 2

Description

Film advertisement created by JWT, Morocco for Dacia, within the category: Automotive.

Advertising Agency: JWT Casablanca, Morocco
Executive Creative Director: Mehdi El Alj
Creative Director: Sirine Sabbah
Art Director: Malek Rafi
Copywriter: Ayoub Choukri
Production house: Preview Casablanca
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Highest Rated

dadada's picture

Agree 100%.

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

jackblack's picture

Kind of irreverent.

jackblack
Activity Score 2359
Art Director
Temple's picture

Thank you for sharing insights into obscure advertising cultures. Having said this, I must confess I don't understand anything.

Temple
Activity Score 11341
Creative Director
LeeHarvey's picture

Dear Ivan, can you please make this dfhjkyu dissappear with her spam ads? Thank you!

LeeHarvey
Activity Score 3045
Creative Director
atb2005's picture

No he can't make her/him disappear. There are many reasons for that.

atb2005
Activity Score 13557
atb2005's picture

Blatant ripoff of Citroen's Bip Bip commercial, via agency H, France.

http://www.youtube.com/watch?v=sqC2NvrtzPg&feature=player_embedded

atb2005
Activity Score 13557
LeeHarvey's picture

Which is 1000x funnier, thanks for the link atb

LeeHarvey
Activity Score 3045
Creative Director
dadada's picture

The Dacia one is done before the Citoen!

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

kleenex's picture

I found it funny.

kleenex
Activity Score 53939
Web Designer/Developer
HTG¡'s picture

Oh Derka derka derka!

HTG¡
Activity Score 38
Art Director at my head
Serge BARREAU's picture

This ad was done BEFORE the Citroën one… I'm living in Morocco and you can trust me.
The idea is good because, in Morocco, you don't nead equipement like parking sensors : in all the street in Casablanca, there are guardians who look other your car and helps you park it. So, it doesn't matter if the Dacia Logan has no parking sensors. And so, it is a VERY good ad because it talks straight to the Moroccan consumer insight.

Serge BARREAU
Activity Score 20
Creative Director |

Never have time to do. Always time to redo.

dadada's picture

Agree 100%.

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

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