DACIA Unnecessories - Car Trip Companion Assist

Agency Network: 
January 2018


DACIA cars are the smart choice. They have everything a person really needs - such as the Media Nav multimedia system, the rear-view camera, generous interior spaces, robustness, and much more, at a fair price.

But how do we convince people to buy a DACIA, when other brands are constantly luring them with extras that they will never use?

Creating a new line of accessories specially made to satisfy the desire of those who really insist on having unnecessary equipment in the car – The DACIA Unnecessories.

See all the Dacia Unnecessories here: www.unnecessories.com

Film advertisement created by Publicis, Portugal for Dacia, within the category: Automotive.

Advertising Agency: Publicis, Lisbon, Portugal
Executive Creative Directors: Steve Colmar, Nuno Salvaterra
Creative Supervisor: José Picka
Art Directors: David Pires, Marta Carvalho
Copywriter: Freddie Brando
Design Director: António Silva
Designers: Joana Carvalho, Rui Lousão
Motion Designer: António Segurado
General Manager: Tiago Strecht
Account Executive: João Ruas
Brand Supervisor: Jorge Pais
Account Executive: Duarte Rato
Head of Audiovisual Production: Cristina Almeida
Video Editor: Inês Correia
Head of Graphic Production: António Júnior
Art Finisher: Rui Caracol
Head of Digital Production: Edgar Meira
Digital Producer: Diogo Malheiro
Producer Company: Molotov Filmes
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