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Cyberbullying hurts too

Agency Network: 
Published/Aired: 
October 2012

Description

Cyber bullying has become a major issue for many young people around the world. We decided to create a video that we thought could bring attention to the matter. Please share and spread the word about the affects of bullying.

Film advertisement created by Magnum Opus, Australia for Cyberbullying, within the category: Public Interest, NGO.

Advertising Agency: Magnum Opus, Melbourne, Australia
Creative: Pat Langton
Additional credits: Matt Langton
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jackmancer2017's picture

Great cause - deserves to go viral for that alone. But on the ad itself, isn't it weird to show physical damage, while most damage is mental? Regardless, message is very clear.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
DesignDine's picture

Agree. They did convey the message clearly. I think they tried to show the brutal perspective that cause by cyber bullying, saying it hurts the same as bullying/torturing physically.

DesignDine
Activity Score 1313
Art Director at UK |

http://designdine.co.uk

kleenex's picture

powerful stuff.

kleenex
Activity Score 58797
Web Designer/Developer
Shaikh Imran's picture

nice stuff to tell the story without and words

Shaikh Imran
Activity Score 19
at home work
ItMatters's picture

Good. Not sure about the music though.

ItMatters
Activity Score 2167
ErickStow's picture

I... I fell down some stairs.

ErickStow
Activity Score 69
Graphic Designer at Graduated Texas Tech University
punctuation1234's picture

Really? It's been done. Way Better.
http://www.youtube.com/watch?v=s5lULB1qOeE

punctuation1234
Activity Score 2
kombizz's picture

nice one, although it seems not anything happened to her hair. why?

kombizz
Activity Score 56
Photographer at artist photographer |

I was born and brought up in Iran, a beautiful country full of history.
kombizz

CommandZ's picture

Any effort on this topic is good. Has this been done better before? Sure it has. Will this be any less impactful in raising awareness? No.

CommandZ
Activity Score 2515
Creative Director
Hadrons's picture

powerful indeed - but the message suppose to be towards kids/teenager ... why the target audience is not in the spot?!?!

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Afro the cat's picture

Not sure. Maybe it's because kids look up to teens?

Afro the cat
Activity Score 16
Copywriter
vlads's picture

Cool! but it could be better with a campaign for see more cases.

vlads
Activity Score 541
Art Director at http://www.behance.net/vlads |

http://www.behance.net/vlads

jackie.rose.9693's picture

Maybe it's to show kids pretty girls get cyberbullied too, that it can happen to anyone.

jackie.rose.9693
Activity Score 16
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