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The Hacking Jersey

Agency Network: 
Published/Aired: 
April 2018

Description

Peru has not played a World Cup for the last 36 years and in 2017 the Peruvian team had a new opportunity, to play a repechage game against New Zealand, 10,588 kms away in Wellington, a city where only 64 Peruvians live. This match would define its qualification to the 2018 World Cup.

The biggest challenge was to make the team feel at home with 36 thousands New Zealander fans cheering for their team. That's why we created a jersey for the New Zealander fans: The Hacking Jersey.

Film advertisement created by Houdini, Peru for Cristal, within the category: Alcoholic Drinks.

Advertising Agency: Houdini, Lima, Peru
Chief Executive Officer: Sergio Terry
Chief Creative Director: Nato Farfán
Head of Art: Alex Sánchez
Copywriters: Marcos Campos, Álvaro Paitan, Nato Farfan
Art Directors: Jhon Palomino, Alberto Portugal
Account Director: Eduardo Miro Quesada
Account Supervise: Adriana Pastor
Account Executive: Ximena Carbajal
In-house Producer: Celice Chicoma
Performance Director: Jose Miguel Balarezo
Performance: Alvaro lopez
Social Analyst: Carolina Mansilla
Technology Director: Juan Carlos Guzman
Film Production Company: Apaga Incendios
Executive Director: Coco Irei
Director: Justiniano Contreras
Executive Producer: Ronny Guevara
Editors: Jonathan Ruiz, Paul Manrique
Music Production Company: La Sonora
Producer: Gonzalo Polar
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