In The Heart of Italy

Agency Network: 
October 2017


his commercial is a journey between the good and the great of Italy, its beauty and its cuisine. A visionary journey through 17 Italian districts seeking for their artistic icons and typical recipes and products.

A manifesto for the Retail Channel Crai, and his brand philosophy of being close to the Italian people and their traditions.

Film advertisement created by Mosquito, Italy for Crai, within the category: Retail Services.

Advertising Agency: Mosquito Roma, Rome, Italy
Creative Director / Copywriter: Vincenzo Vigo
Art Director: Simone Risola
Copywriter: Lorenzo Vittorini
Production Company: Tax Free Film
Directors: Franco Tassi, Andrea Gasparo
Executive Producer: Giulio Leoni
Music: Piero Piccioni, Maestro Mario Raia
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