Full-service advertising agency, barrettSF, reveals the “Get Unstuck” back-to-school brand campaign for Course Hero, the online learning platform where students can access over 30 million course-specific resources to help them study.
The creative campaign includes two unique video concepts: “Coffee Shop” and "Dorm.” Each scenario presents a relatable and humorous exchange between an antagonistic computer cursor and a student who is finding it challenging to study—underscoring Course Hero’s ability to empathize with students, understand their struggles, and provide reliable support in their time of need.
The campaign launched in early September and continues to roll out across a variety of digital channels including radio, pre-roll, display and social.
Film advertisement created by BarrettSF, United States for Course Hero, within the category: Education.
Founder, Executive Creative Director: Jamie Barrett
Founder, Managing Director: Patrick Kelly
Head of Production: Conor Duignan
Associate Creative Director: Brad Kayal
Associate Creative Director: Meredith Karr
Designer: Kate Gallihugh
Broadcast Producer: Davielle Boon
Account Director: William de Ryk
Account Supervisor: Anna Raynor
Director of Brand Strategy: Jillian Davis
Brand Strategist: Kevin Albrecht
Production & Editorial Company: Where the Buffalo Roam
Executive Producer: Tim Pries
Head of Production: Chris Whitney
Line Producer: Emma Jubinski
Producer: Phil Tang
Director: Jonny Zedd
Post Producer: Michael Schultz
Editor: Dashiell Reinhardt
Assistant Editor: Kyle Davidson
Animators: Jake Pryor, Chris Carmichael, Jessica Gibson
Sound Design/Mix: MSquared Recording
Sound Designer: Mark Pitchford
Producer: Sarah Benedict