Gift Thoughtfully

barrettSF is launching its second holiday marketing campaign for specialty retailer Cost Plus World Market. The work will run through the end of December.
Driven by the tagline “Gift Thoughtfully,” the holiday campaign will support an integrated full-funnel marketing plan that includes contests, brand partnerships, digital video, interactive mobile units, digital display, social and print media to showcase Cost Plus World Market’s wide array of holiday décor, traditional foods, entertaining essentials, furniture, and thoughtful gifts.
The digital video, a two-minute short film featuring an original recording of Santa Claus is Comin’ to Town recorded by GRAMMY® Award-nominated, multi-platinum superstar Jessie J., tells the story of a little boy searching for the answer to a very important question: What is Santa’s favorite cookie? After not getting an answer from his mom, the little boy launches into a full-blown, detective-level investigation. The boy starts by rifling through stacks of Santa-themed picture books, attempts to bake a new kind of cookie with his dad, gets into a heated debate about cookies with his friends, asks his local baker for any leads, and even interrogates numerous department store Santas for clues.
Finally, after his exhaustive research, the little boy finds himself in the cookie section of a Cost Plus World Market. It’s the moment of truth. But instead of picking out a cookie, the boy finds a much more thoughtful gift: a holiday-themed cookie jar.