“Designed for Summer” is a multimedia campaign that utilizes out-of-home including a subway station takeover, a 3-D bus shelter installation, digital video, digital display, interactive mobile units, in-store collateral and direct mail to show off Cost Plus World Market’s stylish and affordable outdoor furniture to patio owners everywhere.
For the OOH, barrettSF’s creative team developed 16 unique visual concepts that juxtapose individual items from Cost Plus World Market’s outdoor collection with similar-looking summer objects. Executions include a red Adirondack chair paired with a red popsicle, and a blue outdoor rug paired with a swimming pool. The media buy includes a takeover of a major San Francisco BART station, several public transit stations in Chicago, as well as a Los Angeles bulletin-based strategy that is paired with the geo-targeting capabilities of the Waze mobile app.
Film advertisement created by BarrettSF, United States for Cost Plus World Market, within the category: Retail Services.
Founder / Executive Creative Director: Jamie Barrett
Creative Director: Todd Eisner
Senior Copywriter: Phil Fattore
Senior Art Director: Byron Wages
Designer: Angie Hering
Founder / Managing Director: Patrick Kelly
Brand Strategist: Kevin Albrecht
Account Director: Molly Warner
Account Supervisor: Lyndsey Dorian
Head of Broadcast Production: Conor Duignan
Broadcast Producer: Charlotte Dugoni
Print Producer: Suzee Barrabee