Advertising agency barrettSF has created an integrated holiday campaign for client Cost Plus World Market featuring a wooly llama, a mouse in a tutu, a Santa wearing scuba goggles, an introspective dinosaur, and a ceramic dog.
In a series of four 30-second videos, we observe this crew of tree-bound friends as they encounter an array of English shortbread, ginger snaps and fancy Italian cakes, and discuss everything from a desire to visit Tulsa to the meaning of life. Some ads will run in :15 versions.
“Cost Plus World Market has an incredibly original selection of holiday ornaments and food. Before they eat them or hang them on a tree, we thought consumers would enjoy getting to know them” said Jamie Barrett, creative director at barrettSF.
Videos will air on NBC Video On Demand, Hulu and YouTube. Other media elements will include direct mail, social media and guerrilla marketing. In San Francisco, street teams will hand out coupons for CPWM treats.
Film advertisement created by BarrettSF, United States for Cost Plus World Market, within the category: Retail Services.
Executive Creative Director: Jamie Barrett
Creative Director: Todd Eisner
Senior Copywriter: Phil Fattore
Art Director: Mike Muench
Head of Broadcast Production: Conor Duignan
Associate Broadcast Producer: Charlotte Dugoni
Managing Director: Patrick Kelly
Account Director: Molly Warner
Account Supervisor: Lyndsey Sotwick
Production Company / Editorial: Where The Buffalo Roam
Director: Brian Perkins
Chief Executive Officers / Executive Producers: Tim Pries, PJ Koll
Head of Production: Christine Whitney
Line Producer: Jon Derovan
Editor: Russel Fong
Flame Artist: Jess Gibson
Post Producer:Taraneh Golozar
Post Coordinator: Phil Tang
Mix / Recording Studios / Color: MFD
Sound Engineer: Joel Raabe
Colorist: Chris Martin
Producer: Nick Castillo