Moms' Don't Quit

Agency Network: 
Published/Aired: 
May 2017

Description

FCB Milan’s new campaign, “Moms Don’t Quit,” for Corriere Dela Cera, wonders what if women had to quit their jobs as moms in order to work? In Italy, many employers force newly hired women to sign blank resignation letters to be used in case of pregnancy. “Moms Don’t Quit” seeks to create a new model of working motherhood in which the two are no longer mutually exclusive.

Film advertisement created by FCB, Italy for Corriere Dela Cera, within the category: Public Interest, NGO.

Advertising Agency: FCB, Milan, Italy
Managing Director: Giorgia Francescato
Executive Creative Director: Fabio Teodori
Associate Creative Director / Copywriter: Gianluca Belmonte
Copywriter: Michele Vicari
Art Directors: Fabio Mazzuchelli, Cristiano Maifrè
Head of Planning: Susanna Revoltella
Strategic Planner: Paolo Costella
Group Account Director: Paola Brunati
Executive Producer: Cristina Nardi
Production Company: Think Cattleya
Chief Executive Officer: Monica Riccioni
Executive Producer: Danielle Joujou
Producer: Arianna Messina
Director: Maria Guidone
Photo: Francesco Marullo
Music: Federico Landini
Photographer: Angelo Di Pietro
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Highest Rated

kleenex's picture

not special at all.

kleenex
Activity Score 58777
Web Designer/Developer
kleenex's picture

not special at all.

kleenex
Activity Score 58777
Web Designer/Developer
nesha's picture

Hope kids will forget this harassment.
This is bad advertising.

nesha
Activity Score 2
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