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The Art of Resilience

Agency Network: 
Published/Aired: 
March 2018

Description

When McKinney was tasked with creating a product video for Corian Design’s new product line, Corian® Solid Surface (think countertops, walls, etc.), we could have taken a straightforward, by-the-playbook approach, utilizing B-roll footage with product demos. But we wanted to find a playful, unexpected solution that exceeded expectations.

Playing off the visual trope of whiteboard infographic videos, we instead used the actual surface as a canvas. The hyperlapse video was shot using a high-speed robotic camera arm that followed an artist not only drawing with a marker but staining, scratching, and painting a cityscape consisting of a café, hotel, school, and hospital, using materials native to those environments themselves.

Film advertisement created by McKinney, United States for Corian, within the category: House, Garden.

Advertising Agency: McKinney, Durham, USA
Chief Creative Officer: Jonathon Cude
Group Creative Director: Jenny Nicholson
Art Director: Jamie Steentofte
Copywriter: David McClay
Illustrator: Neil Cox
Account Director: Lindsley Laham
Account Manager: Nicole Roman
Producer: Aubrey Jones
Editor: Nick Adcock
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kleenex's picture

Cute.

kleenex
Activity Score 58797
Web Designer/Developer
halaby87's picture

ok

halaby87
Activity Score 10502
Marketing Manager |

M.Halaby

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