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Persistence

Campaign
Agency Network: 
Published/Aired: 
April 2014

Also From This Campaign 4

Description

Film advertisement created by Cavalry, United States for Coors, within the category: Alcoholic Drinks.

Advertising Agency: Cavalry, USA
Chief Creative Officer: Jim Larmon
Executive Producer: Brian Smego
Broadcast Producer: Seng Rimpakone
Associate Creative Directors: Stephanie Wrobel, David McCradden
Production Company: Detour Films
Director: Matt Miadich
Executive Producer: Josh Canova
Executive Producer: Rob Traill
Line Producer: Larry Gold
Director of Photography: Sean Stiegemeier, Danny Moder
Editorial: Optimus
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Highest Rated

Martin777's picture

Agree!

Martin777
Activity Score 365
Copywriter
sacrilegend's picture

This is the only one that even attempts to have a message. And the thought of it is decent enough. Could you not find a way to use that metaphor in a grander, more interesting way? "Persistence: it has its benefits" could've opened you up to something -- anything -- that would've been more interesting than the boring analogy of someone climbing a mountain you guys retired to.

I'm very, very surprised any agency would be willing to put this series up for people in the profession to see.

sacrilegend
Activity Score 3394
Copywriter
Martin777's picture

Agree!

Martin777
Activity Score 365
Copywriter
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