The Magician

Agency Network: 
December 2009


Film advertisement created by Leo Burnett, Greece for Conn-X, within the category: Electronics, Technology.

Advertising Agency: Leo Burnett/Athens, Greece
Creative Director: Giannis Sorotos
Account Director: Vangelis Tsaras
Writer: Andreas Dimitroulas, Vassilis Klissouras
Art Director: Paris Godenopoulos, Nikos Andriopoulos, Vassilis Papadopoulos
Agency Producer: Giannis Akiozoglou
Director: Scott Corbett
Production Company: Boo Productions, Identity
Executive Producer: Hercules Mavroeidis, Joe Masi
Line Producer: Sevi Morou Kelly
Director of Photography: Christos Voudouris
Editor: Rick Lobo
Editorial Company: Cutters
Post Production: post + beam
Sound: Scott Burns
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Highest Rated

gunner_mkd's picture

Nice n Funny perfect very nice

Activity Score 17
szkwadrat's picture

good idea and really funny ad.

Activity Score 210
Graphic Designer
Prof's picture

wow they were really desperate to run that ad. sad idea.

Activity Score 1449
Copywriter |

Quite really.

Davosk's picture

A well directed lousy idea.

Activity Score 4811
Art Director
twelve_noon's picture

i think this one bears a striking resemblance to the award winning Skittles commercial where everything the guy touched turned to skittles.

Activity Score 617
Creative Director
silvi's picture

What´s the point here?

Activity Score 4170
satrianee's picture

products seems (shown) as a curse. very bad idea.

perhaps it takes a magician for conn-X to work!... seems like done by a competitor.

Activity Score 3746
Mr Fox's picture

I think you may have missed the idea. Seems like it was done by a competitor? Really? The magician is blessed or cursed, depending on how you look at it - the magician sees it as a curse, the guy sees it as an opportunity. Pretty cool way to show interest or desire in the product. Good concept, storytelling, casting, art direction, etc.

Mr Fox
Activity Score 5
satrianee's picture

I don't think I did. The magician seems cursed. He is complaining about it, right? The whole clip goes like that... and only for 2 secs a boy enjoys it. You feel lucky if you can keep anybody's attention so long. Story is telling that this product is useless... because the person who meets it everywhere did not enjoy. Casting and art direction is way better. But does not serve the product.

Activity Score 3746
Mr Fox's picture

Very Felliniesque. Nice.

Mr Fox
Activity Score 5
the_lizard_king's picture

@ Davosk: Totally agree wid u man!
I really dont believe tht the company actually agreed to go forward wid dis!

Activity Score 1257
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

mpared's picture

completely crap

Activity Score 562
Planner at Bold Ogilvy and Mather |

gunner_mkd's picture

Nice n Funny perfect very nice

Activity Score 17
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