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Harlem shake

Campaign
Agency Network: 
Published/Aired: 
February 2017

Also From This Campaign 2

Description

Lebanon is a country that's thrives on following trends, unfortunately not all areas have the right internet connection and end up being late comers to online fads. So we tackled slow connectivity with humor and used unscripted characters from remote areas in Lebanon to recreate live versions of the Ice bucket challenge and the Harlem-Shake.

Film advertisement created by TBWA, United Arab Emirates for Connect, within the category: Electronics, Technology.

Advertising Agency: TBWA\RAAD, Dubai, UAE
Chief Creative Officer: Walid Kanaan
Executive Creative Director: Fouad Abdel Malak
Creative Directors: Manuel Borde, Krix Berberian
Art Director: Oswaldo Sa
Production Company: Focus Films
Producer: Julien Masri
Director: Jad Aouad
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kleenex's picture

I like the concept.

kleenex
Activity Score 58721
Web Designer/Developer
BAdsoftheworld's picture

Yes that's smart

BAdsoftheworld
Activity Score 3519
CrackerJackFlash's picture

Fun, and very campaignable.

CrackerJackFlash
Activity Score 19603
Creative Director |

www.crackerjackflash.com

i_i's picture

great!

i_i
Activity Score 330
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