On average, there are more than one mass shooting a day in the United States. With arguments raging on how to manage the epidemic of gun violence, something needed to be done to save lives now. Inspired by public safety choking campaign, we created a shooting survival video. It gives practical tips and advice to individuals on effective self-preservation and first aid in the case of a mass shooting. It was the video we didn't want to create.
Film advertisement created by Saatchi & Saatchi, United States for Concerned Citizens to Take Down Gun Violence, within the category: Public Interest, NGO.