Concern are a charity that carry out aid work which reaches the world's poorest, no matter where they are. Sometimes that means the only way to access people is on foot.
We needed to tell the story behind the charity's workers in a way that a new, younger audience would understand because right now the perception is that Concern is "old and stuffy".
To do this we decided to tap into their world and use a medium they actively engage with, vlogs.
We contacted New York based vlogger Seth Fowler and asked him to do a shoe review with a difference, because these shoes belonged to someone different and they had a story to tell.
Film advertisement created by Guns or Knives, Ireland for Concern, within the category: Public Interest, NGO.
Creative Director: Adam Crane
Art Director: Eric Gasparro
Copywriter: Kieran O'Driscoll
Group Account Director: Joanne Laffan
Account Manager: Andy Williams
Account Executive: Nadine Murphy
Strategist: Bronagh O'Donovan
Finished Art: Mickey Hughes
Digital Designer: Sinead McArdle
Photographer: Cristiane Schmidt
Director: Zach Guerra
Production Agency: Pull The Triger
Production Agency Producer: Max Brady