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Agency Network: 
Published/Aired: 
July 2009

Description

The spot was produced by Acme Filmworks based on an original work by Oren Lavie, with the original music from Papa Music.

Film advertisement created by Grupo Gallegos, United States for Comcast, within the category: Professional Services.

Advertising Agency: Grupo Gallegos, USA
Principal / Creative Director: Favio Ucedo
Creative Director: Juan Oubiña
Associate Creative Director: Martín Cerri
Associate Creative Director / Copywriter: Saul Escobar
Associate Creative Director / Art Director: Curro Chozas
Producer: Valeria Maldini
Directors: Yuval and Merav Nathan
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Highest Rated

Guest's picture

This is not "based on a original work". It's exactly the same.

Guest
Guest's picture
Guest
bad astronaut's picture

"The spot was produced by Acme Filmworks based on an original work by Oren Lavie, with the original music from Papa Music" says the description.

bad astronaut
Activity Score 544
Guest's picture

Shame. No idea? Just buy the ideas of others,

Guest
kibongo's picture

It is not the first time that this happens: remember the controversial Honda "Cog" commercial. It was also a stolen idea and it won grand prix in Cannes? Or the commercial "Shadow" from Airlines Argentina that stole their idea from a Mexican short film? Also won Cannes gold medal a few years back. At least this guys admit they are buying the idea from somebody else.

kibongo
Activity Score 116
Art Director
HappyHour's picture

For the sake of the comments on this website, yeah maybe they shouldn't have used someone else's artistic concept. For the sake of improving brand personality and recall, selling the product (i think they call it advertising) by impressing the thousands more people who saw this ad before seeing Oren Lavie's youtube video, it's perfect.

HappyHour
Activity Score 2381
Grrrr's picture

Well, simply beautiful, no-budget idea. Sorry, no-idea idea.

Grrrr
Activity Score 1961
Illustrator
Guest's picture

C'mon!
This is not original at all!!!!

Guest
alexander_bickov's picture

Good realization of this kind animation idea

alexander_bickov
Activity Score 3279
Guest's picture

The real question is: did Oren Lavie actually GET PAID for this? If so, then fine. When the twatterati at cannes soil themselves over it, her name had damn well better be on the entry.

Guest
Velcas's picture

Good dream

Velcas
Activity Score 98
creative director VELCAS PUBLICIDAD
Guest's picture

Coca cola did the same with Nagi Noda.
Won gold in Cannes.

Guest
Guest's picture

no relevance what so ever to the product..
Taken from a good clip, made bad in this one.
And idd.. Cog was also a " stolen" project, but they managed to make it relevant to their product, and not force the idea into their product.
anyway...

Guest
Guest's picture

I hate when a big studio stole good ideas....So, this is beautiful, but in the original idea...this is a shame.

Guest
Guest's picture

Great idea from Oren Lavie Advertising...

Guest
Donald Draper's picture

Oh... c'mon...

Peace of mind when the director is the artist who made the original video, but sad when you create nothing...

lame...

Donald Draper
Activity Score 137
Creative Director
CABAZORRO's picture

this is a copy!!!! this is a copy!!!!this is a copy!!!!this is a copy!!!!this is a copy!!!!

CABAZORRO
Activity Score 366
graphic
Guest's picture

Really the worst rip-off of a beautiful video clip ever. Some creatives should find another job instead of fucking it up for real creatives.

Guest
Guest's picture
Guest
Guest's picture

btw, outside the one-dimensional system of creative advertising, there's a subtle difference between "stolen" and "bought"
look it up some time, or ask your lawyer ;-)

Guest
beingofageoldgrace's picture

cmon guys, start doing your job and create own ideas

beingofageoldgrace
Activity Score 353
Disco Munky's picture

Really liked the style, but didn't think it was that great an ad.

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

Guest's picture

Shame on you.

Guest
Guest's picture

THIEVES...I give it a minus 10

Guest
mpared's picture

Ok people pls be insipired ..you cant just copy so much ! This is so bad !

mpared
Activity Score 562
Planner at Bold Ogilvy and Mather |

www.thecuriousbrain.com

mpared's picture

Ok people pls be insipired ..you cant just copy so much ! This is so bad !

mpared
Activity Score 562
Planner at Bold Ogilvy and Mather |

www.thecuriousbrain.com

Mandark's picture

it takes 5 creative directors with years of experience to convince a client that this idea is only BASED on a oren lavie clip. and for their power of convincing i take off my hat.

Mandark
Activity Score 403
copywriter |

"U think it's perfect?! Press delete and start again!"

Guest's picture

What a shame!

Guest
Guest's picture

This is not "based on a original work". It's exactly the same.

Guest
Guest's picture

C'mon! this is embarrassment.
Robo, no es referencia. Por Favor!

Guest
Guest's picture

Advertisers are getting too used to use stuff they see on the internet as "reference" but practically doing nothing but carbon-copying the idea so blatantly that it doesn't just feel "based on" or "inspired by" the original source, it just feels plain "copied". They need to realize that most people now have access to their same sources (mainly beacuse it's all on youtube), and that regular non-advertising-involved people don't know this concept of "reference", they just see an ad ripping-off an idea they've already seen somewhere else. I think it's becoming a bad habit, I'm not saying that everyone does it but I see it very often nowadays and the public's reaction is always the same, consumers can really spot these things and they are really eager for fresh ideas.

Guest
Guest's picture

This is advertising. It's valid. There are many examples of commercials inspired on musical videos. Great work.

Guest
slowrider's picture

you can`t be serious - and stop voting for yourself

slowrider
Activity Score 648
Art Director at xxx |

one should not take life so seriously - as one will not come out of it alive.

Guest's picture

At first I thought they were using the same footage. Had to check to see if they had actually bothered to make a shot-by-shot remake. Which leads to the question, if they're going to re-do it anyways, why repeat so much of the same action?

Guest
Guest's picture

C'mon! This is advertising! Many times a commercial was inspired by a musical video. Great work!!!

Guest
slowrider's picture

you can`t be serious - and stop voting for yourself

slowrider
Activity Score 648
Art Director at xxx |

one should not take life so seriously - as one will not come out of it alive.

Guest's picture

Amazing the best work ever !

Guest
Guest's picture

original was much better, better track too.

Guest
Guest's picture

Sorry but this is again a typical case of "oh I found a great idea on the web. Let's use it for my client". Similar cases: VW Polo- Short but fun, Honda-cog. For me that is not creativity, rather who finds and copies it first.

Guest
Guest's picture

sorry, bealtiful film but is copy no referency

Guest
Guest's picture

Genius !! Love the butt of the sexy girl.

Guest
Guest's picture

This is funny. If you read the comments, nobody here wants to have in their portfolio the Nagi Noda's Coke spot, the Honda Cog, the Argentine Airlines spot or even this spot. Honestly I prefer to have all of this spots in my portfolio. In that case I will have a couple of Gold Lions, a very good salary and maybe two blonds russian twins giving me a massage with a happy ending.

Guest
Disco Munky's picture

You don't need these ads in your portfolio to get a good job and russian twins, you just need talent. Try it. It's pretty awesome.

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

Guest's picture

Favio Ucedo, Juan Oubiña why to arrive at that level of impudence? they thought that nobody would realize, not of the inspiration, is plagiarism.

Guest
Guest's picture

Who cares if it's bought or stolen. It's still lazy creative...

Guest
Prof's picture

you wannabe creatives are so sad. how dare you? probably one of the greatest clips of the last decade and you just copy it? how fucking pathetic are you. burn in hell. seriously.

Prof
Activity Score 1449
Copywriter |

Quite really.

Guest's picture

ha! they made it first they can claim it!

And at least they use the same director. Lets wait to see what else the director can do.

Guest
Guest's picture

nice.

Guest
Guest's picture

amazing why nobody do it before????
que envidia.

Guest
Guest's picture

I hate this, why do you need an agency to do this kind of job?

better just go to www.youtube.com and steal an idea....

Guest
Disco Munky's picture

Just saw the original film on Youtube, and I have to say that this is ridiculous. You guys flat out STOLE this idea. F***in' steeling ideas is the lowest of the low in this business. You're not the first or last to do it, but you're hacks in my eyes.

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

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