Agency Network: 
February 2020


Valentine’s Day is the perfect time to give anything and everything to the people we love. How about demonstrating the ultimate sign of affection by showing how much we care about the life of those around us? Introducing Give A Shit: the luxurious gift to encourage your Valentines to get screened for colorectal cancer. Contrary to popular belief, the screening for colorectal cancer does not automatically involve a colonoscopy, a procedure that understandably scares off many. Give A Shit is here to let people know that the first step is a simple test that begins at home. Inside the gift box, amongst other items, you will find this FIT test kit that can detect the presence of blood in the stool, which may be a symptom of colorectal cancer. The public is invited to order the gift box at

Film advertisement created by Ogilvy, Canada for Colorectal Cancer Association of Canada, within the categories: Health, Public Interest, NGO.

Advertising Agency: Ogilvy Canada, Montreal, Canada
Production Company: Consulat
Post-production Company: Outpost
Music And Sound Design: Apollo Studios
Executive Creative Director: Alexandre Emond-Turcotte
Copywriter: Simon Blaquière
Art Director: Antoine Dasseville
Writing: Ayesha Lobo, Simon Blaquière
Graphic & Web Design: Heather McDonnell, Mathilde Filippi
Account Service: Lyne Clermont, Catherine Villeneuve
Director: Mathieu Lévesque
Producer: Martine Goyette, Juliane LP
Photographers: Renaud Robert, Mathieu Lévesque
Set Design: Simon Rufiange, Martin Bissaillons
Director Of Photography: Jonathan Decoste
Editor: Jesse Rivière
Colorist: Ben Côté
Online And Post-production: Simon Allard
Sound Mixers: Donevan Adams, Pascal Desjardins
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