Lucky for Life, the Colorado Lottery’s newest jackpot game, is a game of a lifetime. Literally. You can win $1000 a day for life! We created 7 unique :15 television spots that showcase how one woman’s ordinary daily life becomes extraordinary after winning Lucky for Life. In a single take, the set and costumes surrounding the woman shift from a mundane situation, like a lackluster “Taco Tuesday” at the local Mexican restaurant, to an exciting upgrade such as Tuesdays in Mexico, complete with a beach view and serenading mariachi singer.
Film advertisement created by Cactus, United States for Colorado Lottery, within the category: Gambling.