Advertising agency Cactus has created an animated TV campaign aimed at driving awareness and purchases of various Scratch products in the Colorado Lottery’s portfolio.
Lottery ads tend to focus on a single product, but the point of “Something for Everyone” is to show there’s a Scratch game for everyone. The four 15-second spots showcase several games, such as Crossword, Bingo and Poker, and inform viewers that Scratch tickets sell at seven price points ranging from $1 to $50 and that prizes span from $50 to $3 million.
The work primarily targets light Lottery players who have the most potential for increasing their spending on Scratch tickets. Many people, who don’t normally play the Lottery throughout the year, buy or receive tickets as gifts during the holiday season (November to January). This fact offers the Colorado Lottery a chance to remind infrequent players how much fun they had playing the games and purchasing tickets. Core players are a secondary target.
The Colorado Lottery launches 40 to 45 unique games each year and has 24 games available at any given time for quick-match addicts, strategic thinkers, math lovers and casino fans.
Film advertisement created by Cactus, United States for Colorado Lottery, within the category: Gambling.
Founder, Chief Executive Officer: Joe Conrad
Partner, Chief Creative Officer: Norm Shearer
Creative Director / Art Director: Jeff Strahl
Creative Director / Copywriter: Jim Morrissey
Production Director: Brooke Woodruff
Associate Account Manager: Monica Hemmert
Director, Strategic Communications: Amy Taylor
Animation Company: Roger / LA
Executive Producer: Josh Libitsky
Original Music Production: ColorWheel Music