Collins Stationery commemorates its 200-year anniversary with the launch of a new campaign
Conceptualised by Superunion, the campaign film tells the story of the heritage stationery brand entirely through paper.
Singapore: From its humble beginnings as a printing press in Glasgow, to the internationally recognised leader in high quality stationery that it is today, the Collins brand has come a long way. But as the company celebrates its 200-year anniversary this year, their sights are fixed on the future of the brand.
The brand’s next chapter begins this week with the launch of a new campaign, created by global brand agency Superunion. In addition to honouringthe brand’s 200-year anniversary, the campaign celebrates the “Scottish-ness” that flows from within Collins; from the entrepreneurial founder, William Collins, to making special diaries for the Queen, to spreading the love of craft and excellence in stationery to the world.
The brand film, created by Superunion in partnership with Lights and Shadows Productions, starts from the brand’s inception in 1819, and highlights key milestones throughout the centuries to the present day. Beautifully designed and highly detailed, the hand-crafted animation style filmtakes viewers on the journey of Collins, carving its own role in world history using paper as a medium to tell the brand’s story.
Film advertisement created by SuperUnion, Singapore for Collins Stationery, within the category: Retail Services.
Creative Director: Scott Lambert
Designer: Pete Tong
Client Director: Danley Stone
Client Manager: Ang Puay Lin
Executive Producer: Calvin Tng / Lights & Shadows
Technical Director: Teng Yeow Chua / Lights & Shadows
Producer: Claudia Wee / Lights & Shadows
Director and Compositor: Low Waileng / Lights & Shadows
Asst Technical Director: Selamat Zhang / Lights & Shadows
Character Design: Ng Jia Hao / Lights & Shadows
3D Artist: Prihardimansyah / Lights & Shadows
3D Artist: Rofiq Alfata / Lights & Shadows
3D Artist: Teo Hong / Lights & Shadows
3D Artist: Richard Glenn Abcede / Lights & Shadows
3D Artist: Hillary Yeo / Lights & Shadows
Animator: Ignatius Wong / Lights & Shadows
Animator: Lim Ngo Hock / Lights & Shadows
Animator: Cheryl Lim / Lights & Shadows