House of Racoons, Sinkhole

Agency Network: 
March 2021


We all know a bad cup of coffee can ruin a good morning. But can a cup of coffee be so good that it can save a bad morning? Well, if you ask COFFEE-MATE, maybe. In the latest campaign for COFFEE-MATE, Nestlé Canada and McCann Canada aren’t promising that a cup of rich and creamy coffee can cure the morning blues. Just that it certainly can’t hurt. Produced by Circle Productions, the campaign comedically presents less-than-ideal situations that could easily ruin a morning, like a family of raccoons moving into the dishwasher or a giant, mysterious sinkhole appearing overnight, and remedies them with the only viable solution – coffee. And while a regular cup clearly isn’t going to cut it, a rich and creamy cup of coffee, with COFFEE MATE, just might.

Film advertisement created by McCann, Canada for Coffee-Mate, within the categories: Confectionery, Snacks, Non-Alcoholic Drinks.

Advertising Agency: McCann, Canada
Chief Creative Officer: Josh Stein
Associate Creative Directors: Bill Schaefer, Ihar Turtsou
Agency Producer: Tracy Luong
Account Management: Emily MacLaurin-King, Jill Simmonds, Claire Morand
Strategy: Aviva Frenkel, Michael Kates
Production: Circle Productions
Director: James Haworth
Exec Producer: Laurence Payne, Karen Tameanko
DOP: Barry Parrell
Production Designer: Dillon McManamy
Line Producer: Erica Parks
Casting: Shasta Lutz / Jigsaw Casting
Editor: Jackie Roda / Married to Giants
Asst. Editor: Matthieu Belanger
Colour: Wade Odlum / Alter Ego
Online: Wingman
Artists: James Andrews, Sean Douglas
Audio: Ian Boddy, Vanya Drakul, Lauren Davies Pirate Toronto
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