When You Win, It Shows

Agency Network: 
February 2019


"When you win, it shows" is the tagline of latest campaign of Codere, the biggest spanish sports betting house, by El Ruso de Rocky, creative agency based in Spain whose been working with the brand since 2017.

Using sense of humor, already characteristic of the brand, the aim was to represent that sensational moment you have when you notice that you've won a bet. And nothing shows this brief moment like... Well, you've watched the spot. Nothing shows it like that.

Shot in Bulgaria, directed by Manson and produced by Canada, it relies on the incredible VFX developed by El Ranchito, postproduction house known by their work for Game of Thrones.

Film advertisement created by El Ruso de Rocky, Spain for Codere, within the category: Gambling.

Advertising Agency: El Ruso de Rocky, Madrid, Spain
Creative Directors: Lucas Paulino, Angel Torres
Art Directors: Pablo Madrid, Clara Casado
Copywriters: Pablo Salinas, Álvaro Palma, Cano Ballesteros
Producer: Diego Basualdo
Production Company: CANADA
Director: Manson
Post Production: El Ranchito
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