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This is not Gotham City

Agency Network: 
Published/Aired: 
October 2009

Description

An Animated Web Film to promote Codatronca, a fast super car made in Italy. Director Kobayashi has been contacted by Paolo Spada, one of the owner of SVS (Spada Vetture Sport), around 6 months ago to develop an online campaign for their brand new product: Codatronca, a super car with amazing performances (0-100 Km/h in 3.4 sec.) and a unique design. Kobayashi immediately associated this car to his most loved comics and manga's vehicles, like Kaneda's bike in Akira or the Batmobile. The only difference... Codatronca is real! SVS asked the director to take as much time as needed to craft the best possible experience and gave him complete creative freedom and a high budget for the entire production. Kobayashi wanted to maintain total control over the production process, so, thanks to his 360° skills, he took care of every single aspect of modeling, animation, rendering, compositing, editing and sound design by himself alone. He decided to create a Digital Anime settled in Tokyo, all centered around the car's incredible driving qualities. To emphasize the beautiness of its design he rendered the environment and the vehicle with two different styles. The result is a clash between photorealistic 3D and painted 2D images. Kobayashi also worked on a cinematographic soundtrack, made by the engine's sounds mixed with an highly addictive music theme.

Film advertisement created by Kobayashi, United Kingdom for Codatronca, within the category: Automotive.

Advertising Agency / Production Company: Kobayashi
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jackmancer2017's picture

fail

jackmancer2017
everartz's picture

childish!!

everartz
Activity Score 7613
Art Director |

| everartz |

G.M's picture

the car is amazing! but the ad does not reach the target audience.

G.M
Activity Score 5
NDU advertising and marketing
hagemony's picture

awesome execution with poor idea

hagemony
Activity Score 335
cef's picture

coming soon for PS3, and Xbox...

cef
Activity Score 547
Copywriter
jonybeta's picture

jajajajajajjajaa exactly. Well bad thing for codatronca.

jonybeta
Activity Score 364
Art Director at Leo Burnett |

Jonathan Betancur
rockvertising.com
twitter.com/jonybeta

lucdesaulniers's picture

Front looks like the Ferrari F40

lucdesaulniers
Activity Score 1145
iT-iS-i's picture

What a total waste of money. Pathetic.

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

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