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Published/Aired: 
February 2011

Description

Advertising Agency: Wieden + Kennedy Portland, USA
Creative Directors: Hal Curtis, Sheena Brady
Senior Agency Producer: Matt Hunnicutt
Agency Producer: Lindsay Reed
Account Management Supervisor:  Ryan Peterson
Production Company: Nexus
Concept Design: Nexus
CGI / Animation: Framestore
Directors: Fx & Mat
ECD: Chris O'Reilly
Exec. Producer: Julia Parfitt
Producer: Isobel Conroy
Production Manager: Claire Thompson
VFX Supervisor: Diarmid Harrison-Murray
VFX Producer: Sarah Hiddlestone
CG Supervisor: Simon French
Animation Lead: Mike Mellor
Crowd Lead: Johnny Han
Composite Lead: Russell Dodgson
FX Lead: Martin Aufinger
Telecine: Simon Bourne
Music / Sound Design: Stimmung
Arranger: Robert Miller
Song: 1812 Overture
Music Exec Producer: Ceinwyn Clark
Music Producer: Joey Reyes
Sound Design: Gus Koven
Sound Mix: Lime Studios
Mixer: Loren Silber
Mix Producer: Jessica Locke
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morse's picture

This is fun, but I was so ready for a fight and Coca-Cola comes off as wuss. :)

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

jackmancer2017's picture

Yeah all I see is amazing animations with a very thin story to run on. Why this fantasy theme anyway?

It's not bad though, but it's not a video I'd send over to my friends.

jackmancer2017
miko1aj's picture

Brilliant storytelling. I really appreciate Coca Cola's brand to have such wonderful stories in their ads from time to time. I wonder if Psyop did this.

miko1aj
Activity Score 3086
dean viii's picture

Entertaining, but forced.

dean viii
Activity Score 1686
Creative Director
kleenex's picture

I loved it.

kleenex
Activity Score 58111
Web Designer/Developer
wawa0707's picture

Loved it!

Enjoyable, concept loud and clear, and suitable for coke's TA (everyone in the world speaks any language). I was kinda hoping the dragon continues to bite off the coke from the ice pile...shows some serious fury. But instead the bottle was being thrown into her mouth by the orcs(?).......

wawa0707
Activity Score 26
Planner
danimuente's picture

I am sure it´s much better in 3D.

danimuente
Activity Score 6
AdBuzzer's picture

Quite boring and I didn't really get what was it all about. Too much of everything and lack of focus on what the brand is really about.

AdBuzzer
Activity Score 1174
Marketing Manager |

http://adbuzzer.wordpress.com

smartar's picture

no, no, no. please, no.

smartar
Activity Score 54
Art Director at diluvia
smartar's picture

no, no, no. please, no.

smartar
Activity Score 54
Art Director at diluvia
gaurk's picture

"We have a gigantic ad budget!"

gaurk
Activity Score 37
Graphic Designer
Abhilasha Thackur's picture

great story.... wonder the budget for such an animated movie concept..can somebody enlighten me on the budgeting for this particular advert... ;) tinks!!!

Abhilasha Thackur
Activity Score 30
Deloitte U.S- India |

Abhilasha Thackur

Skullrajan's picture

Cant digest your idea

Skullrajan
Activity Score 39
Copywriter at Realme |

Gladiator

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