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Agency Network: 
Published/Aired: 
August 2013

Description

Film advertisement created by David, Argentina for Coca-Cola, within the category: Alcoholic Drinks.

Advertising Agency: David, Buenos Aires, Argentina
Executive Creative Director: Joaquin Cubria
Creative Director: Luciano Calio
Art Director: Richard Casal
Copywriter: Juan Javier Pena
Producer: Alejandro Falduti
DoP: Juan Carlos Ferro
Production: Landia
Head of Global Production: Veronica Beach
Post Production: Wolf VFX
Director: Andy Fogwill
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Highest Rated

morse's picture

I like it.

morse
Activity Score 18159
Art Director |

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katsfreire's picture

osom

katsfreire
Activity Score 29
certaintly's picture

very very nice

certaintly
Activity Score 3988
morse's picture

I like it.

morse
Activity Score 18159
Art Director |

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kleenex's picture

good spot.

kleenex
Activity Score 58793
Web Designer/Developer
ahrimanpob's picture

Its a lovely spot and the comparison between the lifestyles is a great idea, it does make a strong point. BUT I don't buy the brand's claim at 0:42 at all: Move more, eat well, take it easy. Coca Cola does not fit with "eat well". Other than that, is a very upbeat spot, the kind that makes you smile.

ahrimanpob
Activity Score 100
Creative Director at Ideómanos Publicidad
kurtberengeiger's picture

Agree completely. Great idea, wrong product.

kurtberengeiger
Activity Score 7341
Copywriter
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