Agency Network: 
April 2021


The new Coca-Cola Zero Sugar wasn't looking to be like any other Coke. It wanted to be disruptive, and make Original Coke drinkers start to doubt if that one is the best. It didn't want to ask permission, it wanted to come really loud asking everyone "Am I the best coke ever?"

Film advertisement created by McCann, Argentina for Coca Cola Zero Sugar, within the category: Non-Alcoholic Drinks.

Advertising Agency: Mercado McCann, Buenos Aires, Argentina
Chief Creative Office: Martín Mercado
Executive Creative Director: Juan Pablo Lufrano, Nicolás Massimino
Creative Team: Edwin Bowen, Manuel Scher, Marina Stern
Account Director: Angie García Fernandez
Account Supervisor: Julieta Brandi
Account Executive: Carla Ghiglione
Head Of Art: Alejandro Isturiz
Head Of Digital: Silvia Molina
Strategy & Planning: Pilar Echeverría
Chief Of Production: Agustín Borgognoni
Producer: Rosario Rodriguez Cappa
Editor: Lluís Murúa Marín, Jose Lemme
Sountrack: Papa Music
Sound: Porta Estudio
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