Agency Network: 
October 2009

Also From This Campaign 3


What happens when you don’t get the right gear for the job? Find out with a new campaign that shows why you should always call the equipment hire experts, Coates Hire.

Film advertisement created by Ideaworks, Australia for Coates Hire, within the category: Professional Services.


Hmmm, someone should’ve called Coates Hire.

Advertising Agency: IdeaWorks, Sydney, Australia
Creative Director: Paul Knights
Associate Creative Director: James Gali Barrow
Art Director: James Gali Barrow
Copywriter: Paul Knights
Director: Abe Forsythe
DOP: Simon Hammond
Producer: Matt Reeder
Production Company: Plush Films
Post: Frame, Set & Match
Sound: Stellar
Strategy Partner: Matt Newell
Strategy Director: Paul Southgate
Account Director: Meg Badelow
Senior Account Manager: Luke Pavan
Design / retouching: Andre Matkovic
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Very, very funny campaign. I love how it's all so underplayed. The humor is observational and not in your face like most ads we see. Well done to all involved.

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