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The weight of tobacco

Agency Network: 
Published/Aired: 
May 2013

Description

Film advertisement created by Havas, France for CNCT, within the category: Public Interest, NGO.

Advertising Agency: Havas 360, Rennes, France
Creative Director: Thomas Derouault
Art Director: Vincent Boudgourd
Copywriter: Marie-Helene Versini
Production Company: Bandits
Executive Producer: Alexandra Long
Director: Stephane Barbato
Music: Alex Jaffray
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certaintly's picture

longer than it had to be.

the copy at the end should have clarified that the weight they're referring to is (IM ASSUMING) the cost of smoking-caused sicknesses on the healthcare system.

"TOBACCO-RELATED ILLNESSES WEIGH AN ANNUAL $47 BILLION ON THE FRENCH HEALTHCARE SYSTEM"

certaintly
Activity Score 3994
guajiro's picture

nice video, poor copy. these imaginary figures is something smokers do not give a poo about.
and yes, could be easily done in 30 sec.

guajiro
Activity Score 127
Art Director at **B
dearturki's picture

right its too long, but clever, its not about money waste, also the effort and hassle people put in.

dearturki
Activity Score 311
kleenex's picture

BLAAAHHHH

kleenex
Activity Score 52778
Web Designer/Developer
grugee822's picture

great execution.. it just trying to give public the situation of those who are smoking.. it got idea, concept and rational.. well done :)

grugee822
Activity Score 475
practical student |

pd

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