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Highest Rated

Gusat's picture

Who sings the song?

Gusat
Activity Score 2
renatonl's picture

El mensaje no me quedo del todo claro

renatonl
Activity Score 80
Copywriter at Copywriter
kleenex's picture

My one main problem with the ad is just too much text...

kleenex
Activity Score 55565
Web Designer/Developer
Luikah's picture

Don`t get it.

Luikah
Activity Score 62
Copywriter at Young & Rubicam
atb2005's picture

Exposing the lavish lifestyle of the people behind the big tobacco companies. I say this is brilliant. 9 stars from me.

atb2005
Activity Score 13557
jackmancer2017's picture

Oh geez, how genius. I didn't really understand it, until payoff. I'm not a smoker so this ad isn't for me but I'd say it makes good impact.

Just wondering - do directors/CEO of tobacco companies smoke themselves? :)

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
Bob.C's picture

It's a good angle on the topic, if I smoked I think that it would make me think more about the money I was spending on the habit and think about quitting. Stop because someone else is killing you to make a fortune seems more effective than stop because you're killing yourself.

Bob.C
Activity Score 1157
Copywriter at Convince Ltd |

= http://we-convince.com/ =

MidasTouch's picture

Not a bad angle. I like the point of view. Very interesting.
The way of filming is good too, personnaly it made my head spin.
I agree there is too much text, the message would have been more subtile with only one or two diseases at one time.

Anyway, we already tried everything to save those damned 12 years old kids who begin with cigaret just to be "cool".

MidasTouch
Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

Wordnerd's picture

this is smart. didn't see that coming

Wordnerd
Activity Score 6692
Copywriter
alexander_bickov's picture

Well executed

alexander_bickov
Activity Score 3279
Phillhb's picture

Good end line, really hit home, but i had to watch it again as i was far concentrating more on the text than the pictures and message

Phillhb
Activity Score 349
Gusat's picture

Who sings the song?

Gusat
Activity Score 2
Zaza's picture

79 votes...new world record !

Zaza
Activity Score 172

zaza

La vie en CMKY's picture

So true, so brilliant. Love it!

La vie en CMKY
Activity Score 20
Art Director at Bucks University
Hibon's picture

Nice idea but the choice of the music is not so good.

Hibon
Activity Score 3734

Simple ideas are the best !

MaximeGK's picture

Sneaky. I was going to suggest that they shouldn't include call-girls with a cost in their ads, but I'm assuming France has a different cultural social acceptance when it comes to sex.

MaximeGK
Activity Score 78
leblonde's picture

Euro 360 have again the record of vote! hi hi hi!

leblonde
Activity Score 412
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