Our task was to refresh the brand, while staying true to this core essence: A carefree, euphoric existence enabled by Lotto 6/49 both in the moment of winning and every moment that comes after it. We called this state…Cloud 649. So take a look, then go out and buy yourself a one-way ticket there.
Film advertisement created by McCann, Canada for Cloud 649, within the category: Gaming.
Creative Director: Sean Davison
Group Creative Directors: Nancy Crimi-Lamanna, Frank Lepre
Art Director: Vic Bath
Copywriter: Rana Chatterjee
Production Company: Holiday Films
Director: Luis Gerrard
DOP: Sonnel Velazquez
Producer: Kelly King
Executive Producer: Derek Sewell