Agency Network: 
December 2010


Our task was to refresh the brand, while staying true to this core essence: A carefree, euphoric existence enabled by Lotto 6/49 both in the moment of winning and every moment that comes after it. We called this state…Cloud 649. So take a look, then go out and buy yourself a one-way ticket there.

Film advertisement created by McCann, Canada for Cloud 649, within the category: Gaming.

Advertising Agency: MacLaren McCann, Canada
Creative Director: Sean Davison
Group Creative Directors: Nancy Crimi-Lamanna, Frank Lepre
Art Director: Vic Bath
Copywriter: Rana Chatterjee
Production Company: Holiday Films
Director: Luis Gerrard
DOP: Sonnel Velazquez
Producer: Kelly King
Executive Producer: Derek Sewell
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TommyO's picture


Activity Score 1860
Copywriter |

That's me!

JeffP's picture

Way below par for Lotto 6/49

Activity Score 810
Marketing Manager at TomTom
That One Guy's picture

I like this. They played a different angel and that's what makes this special. It's fat better than some of the other crap I've seen.

That One Guy
Activity Score 266
University of Houston
Glut's picture

nice approach on a difficult and "Always alike" category

Activity Score 3935
Public Relations at Glut. Ideas Boutique.
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