For almost 50 years, Closeup Toothpaste has always stood for confidence to act on one’s attraction. Attraction has evolved with the times, but many young people in the Philippines are still restricted by cultural mindsets and media portrayals that hinder them from getting close. As a champion for Closeness, Closeup launched #FreeToLove, a movement that supports closeness of all kinds - regardless of gender, age, race, class.
Film advertisement created by MullenLowe, Philippines for Closeup, within the category: Health.
President / Chief Creative Officer: Leigh Reyes
Executive Creative Director: Abi Aquino
Creative Director: Roman Carlo Olivarez
Copywriter: Colleen Legaspi
Art Director: Iya Parungao
Brand Planning Head: Viboy Palillo
Strat Planner: Arneil Cariquitan
Producer: Bunny Hukom
Digital Agency: Cas Ongkiko, Marga Andrews, Rose Reyes / NuWorks
Media Agency: Anna Delos Santos, Jeff Ng / Mindshare
PR Agency: Marc Amoranto, Kara Santiago / Spark It Marketing Communications