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Subtitles

Agency Network: 
Published/Aired: 
April 2010

Description

A man waits for his beloved to get off an airplane. She emerges, the two spot each other, running, hugging, but when the guy starts speaking, his subtitles appear distorted and the woman feels sick and flees, leaving the guy clueless as to what happened. The captain of the plane shows Closeup Liquifresh, a pocket mouth gel. Tag: Bad breath. Don't let it speak for you. Closeup Liquifresh. Keep the freshness closer.

Film advertisement created by Lowe, Brazil for Close Up, within the category: Health.

Advertising Agency: BorghiErh/Lowe, Sao Paulo, Brazil
Creative Director: José Henrique Borghi, Erh Ray, Fernando Nobre
Art Director: Roberto Ulhoa
Copywriter: Ricardo Scarpa
Production Co & City: Hungry Man / Rio de Janeiro
Production Director: Carlão Busato
Producer: Alex Mehedff, Rodrigo Castello
Editor: André Mello
Music & Music Publisher: Saxsofunny, Mariano Alvarez
Post Production: Hungry Man / Black House Efx
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Highest Rated

Guest's picture

superb

Guest
Guest's picture

ha ha ha ha i love it... at the end when the girl is running from there, and the guy is calling her with a food name. it was very creative. love it.

Guest
Hiperion's picture

yeah, great work guys! :)

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
TKoD's picture

Very good !

TKoD
Activity Score 103
Account Director in M&CSAATCHI.GAD
Guest's picture

superb

Guest
Guest's picture

im sad to say that exactly this idea has been done for Wrigley's chewing gum.

Guest
Guest's picture

is that jared leto?

Guest
Wordnerd's picture

yeah seems very familiar. can't find it though

Edit: here it is
http://adsoftheworld.com/media/tv/wrigleys_officer

Wordnerd
Activity Score 6692
Copywriter
Hibon's picture

Funny... but if this is from Brasil why they speak spanish?

Hibon
Activity Score 3734

Simple ideas are the best !

Guest's picture

True...its not brasilian and they are speaking spanish.

For whom doens know the actual translations its not what is being said in spanish

Guest
gonndo's picture

I loved all the ambient you gave it
Congrats to you........

gonndo
Activity Score 1094
Copywriter |

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

heritage85's picture

This is so much better:
http://www.youtube.com/watch?v=qqSEUWMMQnw

Isn't there a five year rule or something like that before you can copy an award winning commercial?

heritage85
Activity Score 180
Creative Director
dollypoppin's picture

I like it.

dollypoppin
Activity Score 1423
Copywriter at Conceptboard Advertising |

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"Nihil sub sole novum"

Guest's picture

Very good art direction, but the idea is not knew, was done twice, one of then won cannes lion.

Guest
AdventureAd's picture

was cannes winner few years ago: http://www.youtube.com/watch?v=qqSEUWMMQnw

AdventureAd
Activity Score 215
Guest's picture

looks very much like a 1st idea.

Guest
Guest's picture

¬_¬ actually burritos, chilli and nachos are not from mexico. Those are just a stereotypes

Guest
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