Shine On, Klutzes

Agency Network: 
April 2017


Let’s face it, we all have a bit of a Klutz in us which isn’t good for those people whose key fears for using bleach is splashing it on their clothes or surrounding surfaces. “Shine On, Klutzes,” the new campaign from Clorox created by FCB West shows how Clorox Splash-Less Bleach can relieve those fears.

Film advertisement created by FCB, United States for Clorox, within the category: House, Garden.

Advertising Agency: FCB West, San Francisco, California, USA
Chief Creative Officer: Karin Onsager-Birch
Chief Strategy Officer: Simon White
Creative Director: Kelly McCullough
Associate Creative Director: Nancy Strange
VP Account Director: Sara Wallace
Account Supervisor: Paola Cammareri
Senior Broadcast / Content Producer: Charlotte McConnell
Director of Account Planning: Ryan Riley
Group Management Director, SVP: Sue Redington
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