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Kitchen

Campaign
Agency Network: 
Published/Aired: 
August 2017

Also From This Campaign 3

Description

A clean counter is the nucleus in the home that connects the family. To share their victories. To grow and experiment.

Clean turns a counter into a stage, a laboratory, a victory lap.

We hero this message by contrasting the act of cleaning a counter - with wild flash-forwards of all the joyful family connections, which occur next on that kitchen counter.

A clean kitchen is the beginning. What comes next is everything.

Film advertisement created by FCB, United States for Clorox, within the category: House, Garden.

Advertising Agency: FCB West, San Francisco, USA
Chief Creative Officer: Karin Onsager-Birch
Associate Creative Director: Colin Mitchell
Senior Art Director: Juliana Ardilla
Worldwide Creative Partner: Fred Levron
Chief Strategy Officer: Simon White
Planning Director: Ryan Riley
EVP, Management Director: Cary Pierce
SVP, Management Directors: Sue Redington, Gwen Hammes
VP, Account Director: Sara Wallace
Senior Account Executive: Courtney Whiting
Account Executive: Raisa Callazo
VP, Director of Integrated Production: Elizabeth Morse
Post Producer: El Goco
Director of Business Affairs: Mary Marhula
Hispanic Market Agency: Alma
Creative Directors: David Alvarez, Juan Camilo Valdivieso
Group Business Director: Maria Carolina Reimpell
Senior Brand Executive: Viviana Bustillo
Integrated Producer: Rafael Sanchez
Production Company: RESET
Director: Ian Pons Jewell
Executive Producer: Deannie O'Neal
Line Producer: Ahnee Boyd
DOP: Mauro Chiarello
Post Production: Whitehouse
Executive Producer: Joni Williamson
Producer: Jen Mersis
Editor: Tobias Suhm
Assistant Editors: Max Holste, Nick Diliberto
VFX / Online / Color: The Mill / Chicago
Producer: Natalie Ksiazek
Lead Flame Artist: Jamie Beckwith
Flame Assist: Alison Bloom
Colorists: Luke Morrison, Mikey Pehanich
Animation: Woodshop
Music: Music Orange
Sound Design: Tim Harrison / Aumeta
Mix: One Union
Engineer: Joaby Deal
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