Car Alarm

Agency Network: 
January 2013


Most anti–bullying ads target victims or bullies. With our research showing that acts of bullying can stop within 10 seconds of intervention, we spoke to those who see bullying and have the power to make noise and stop it. Here, bystanders instinctively recreate car alarms to demonstrate the potential of the silent majority.

Film advertisement created by Taxi, Canada for CKNW, within the category: Public Interest, NGO.

Advertising Agency: Taxi, Vancouver, Canada
Executive Creative Director: Kevin Barclay
Art Director: Ryan Semeniuk
Copywriter: Alex Bird
Producer: Ann Rubenstein
Account Director: Stephanie Santiago
Account Manager: Becky Holmes
Production Company: Untitled Films
Director: Curtis Wehrfritz
Log in to post comments
certaintly's picture

awesome and clever and funny and new.

however, the relevance of the pinkshirt was lost on me

Activity Score 3984
kleenex's picture

I agree.

Activity Score 58777
Web Designer/Developer
damd's picture

Nice idea

Activity Score 159
Planner at WI
Featured Content

Latest Collections