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Agency Network: 
Published/Aired: 
September 2010

Description

Film advertisement created by Euro RSCG, Italy for Citroën, within the category: Automotive.

Advertising Agency: Euro RSCG, Milan, Italy
Creative Directors: Dario Villa, Erick Loi
Art Director: Luca Ghilino
Copywriter: Michele Picci
Director: Leone Balduzzi
Dop: Luca Esposito, Mauro Chiarello
Production Company: K48
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jackmancer2017's picture

I doubt it's going to be a successful ad but I really like their new approach, except the last line. That sort of killed the magic feeling again and put me back on my feet, saying "it's just an ad".

jackmancer2017
Guest's picture

I'm mostly blown away by the fact that they got it past the client without showing some sheetmetal.

Guest
mikeelrapido's picture

Concept is quite creative, but there is one thing - people are affraid of darkness... :)

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

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Temple's picture

I really doubt any client would pay TV money for a 45'' radio spot. But even if they did, this is nothing special.

Temple
Activity Score 11341
Creative Director
Prime83's picture

Italy strikes again.

Prime83
Activity Score 497
Creative Director at Huella Publicidad
Guest's picture

so you'd buy ANYTHING just because you trust a magazine? No way. I want to see the car.

Guest
Guest's picture

it's a new way :) I like it.

Guest
velle's picture

This would have made a hell of a teaser.

velle
Activity Score 1550
Copywriter
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