Citroën is a legendary car manufacturer in France and the creator of classic car models such as the Traction, the 2cv or the Type H. Hugely popular for the past 100 years, most people have a romantic and nostalgic relationship with the brand. To give life to the signature “Inspired by you”, and to pay homage to the history, beauty and pop cultural impact of the Citroën cars, Traction (BETC) and Citroën invite to a roadtrip through time.
Film advertisement created by BETC, France for Citroën, within the category: Automotive.
Agency Management: Bertille Toledano, Hugues Reboul, Julien Grimaldi, Anyce Nedir, Marine Bridant, Marina Kovalenko, Sandrine Rey
Strategic Planning: Philippe Martin Davis
Executive Creative Director: Stephane Xiberras
Creative Director: Nicolas Lautier
Art Director: Matthieu Vivinis
Copywriter: Jean-Romain Sparano
Traffic: Nathalie Sanseigne
TV Producer: Caroline Petruccelli
Production Company: Insurrection
Sound Production: GUM
Director: François Rousselet
DoP: Stephane Fontaine
Music: Take the Long Way Home
Artist: Roger Hodgson / Co-Founder of SUPERTRAMP