High Rates Prize

Campaign
Agency Network: 
Published/Aired: 
April 2010

Description

Film advertisement created by Red Tettemer, United States for Citadel, within the category: Finance.

Advertising Agency: Red Tettemer, USA
Chief Creative Officer: Steve Red
Creative Directors: Todd Taylor, Matt Lanzdorf
Art Director: Todd Landaker
Copywriter: Cindy Boyer
Producers: Joe Mosca
Editor: Vic Carreno
Account Executives: Carla Mote, Kimberly Neff
Production Company: Protagonist
Director: Jim Bartolomeo - SETCO Studio
Editing House: Red Tettemer
Editor: Vic Carreno
Producer: Joe Mosca
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Highest Rated

satrianee's picture

don't mess with money... it never can be funny.

trust and seriousity works better for financial business imho.

satrianee
Activity Score 3748
xcreativity's picture

ermmm.. not even funny?!

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

satrianee's picture

don't mess with money... it never can be funny.

trust and seriousity works better for financial business imho.

satrianee
Activity Score 3748
brandingworthspreading's picture

I agree.

brandingworthsp...
Activity Score 648
Copywriter at brandingworthspreading.com |

Blog | Twitter

julian84's picture

I disagree with satrianee though she might be right. Usually the common way to advertise banks should be with a serious and direct tone but in Argentina, for example, "Banco hipotecario" used a more funny way to advertise their products. It really worked and actually became one of the most succesfull campaigns in argentina. The thing about this set of ads is that they are not funny but silly.

http://www.youtube.com/watch?v=CJKgdIRXGuQ
http://www.youtube.com/watch?v=5PdmBi2RMcw&feature=related
http://www.youtube.com/watch?v=GqR10KMg7ts&feature=related

julian84
Activity Score 102
Art Director at Freelancer
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