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Agency Network: 
Published/Aired: 
July 2009

Description

What happens when a tasty breakfast square discovers just how delicious he tastes? In the new CG animated spot for General Mills' Cinnamon Toast Crunch, the tasty square in question takes giant bites out of himself until he's nothing but crumbs.

Film advertisement created by McCann, United States for Cinnamon Toast Crunch, within the category: Food.

Advertising Agency: McCann Erickson/Campbell Mithun, USA
Art Director: Sean Kiener
Writer: Steve Centeno
Executive Producer: Sally Hotchkiss
Associate Producer: Jaime Rembo
Executive Music Producer: Mike Boris
Prod Company: Passion Pictures
Director: Russell Brooke
Producer: Katie Mackin
Music / SFX: Adelphoi
Audio Post: Sound Lounge
Mixer: Keith Reynaud
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Highest Rated

Guest's picture

Its the same as the Simpsons episode were Homer is punished by the Devil (Flanders) to become a Dounut and starts eating himself...

Its a rip off!!

Guest
alexander_bickov's picture

Beautiful ad

alexander_bickov
Activity Score 3281
just write's picture

hehe very nice...

just write
Activity Score 651
Copywriter at Banyantree communications
Grace Bastien's picture

Cannibalism. The corner stone of every nutritious breakfast. lol

Grace Bastien
Osito's picture

hahah thats funny :P

But yeah, This commercial shines because of the animation cartoon style, which tailors perfectly to kids... uhum... * eats his cereal

Osito
Activity Score 34
Web Designer/Developer at Cendris
Guest's picture

Haha, you should so join my group on facebook. xD
:D Yay, I'm not the only one who noticed the cannibalism promotion here~~
http://www.facebook.com/?sk=2361831622#!/group.php?gid=132220283465695

Guest
Guest's picture

Its the same as the Simpsons episode were Homer is punished by the Devil (Flanders) to become a Dounut and starts eating himself...

Its a rip off!!

Guest
adfreak06's picture

simply the best

adfreak06
Activity Score 140
Mokie's picture

Would be even better if the Cinnamon Square felt pain when eating himself, but kept on doing it just because he taste so good.

Mokie
Activity Score 16
Copywriter at Freelance
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